中国互联网电视的构成及特征分析

Analysis of the Composition and Characteristics of Internet TV in China

中国互联网电视迅速兴起,与有线电视及无线电视等构成了当代中国电视传播的主要类型。由于政策、技术及用户等原因,有线电视、视频网站、牌照方、IPTV、电视盒子以及电视终端都成为当前互联网电视的主要参与者。与传统电视相比较,互联网电视表现出非线性收视、多屏联动、社交化和基于大数据等诸多新的特征,这一切让互联网电视成为电视发展的未来。

The Internet TV develops rapidly in China, and become the main type of contemporary Chinese televisiontransmission with cable television and wireless TV. Due to policies, technologies and users, cable television, videowebsites, licensees, IPTV, TV boxes （high definition network players） and TV terminals have all become major par-ticipants of current Internet TV. Compared with traditional television, Internet TV shows many new features such asnon-linear viewing, multi-screen linkage, socialization and big data. All this makes Internet TV the future of televi-sion development.