中国跨境电商发展现状与对策研究——基于深圳前海湾保税港区的SWOT分析

Research on the Status and Strategies of China's Cross-border E-commerce——Based on Shenzhen Qianhai Bay Bonded Port Area

近年来,随着经济和贸易全球化步伐的加快以及信息技术的快速发展,跨境电子商务已经成为一种新兴的商业模式和贸易的新增长点,国家也出台了许多鼓励跨境电商行业的政策来推动跨境电商的发展。跨境电商虽然起步晚,但为我国带来了不可小觑的经济效益,具有重大的意义。深圳作为我国跨境电子商务试点城市之一,试点几乎都集中在前海湾保税港区,深圳前海是广东三大自由贸易试验区之一,是"特区中的特区"。因此,通过研究前海湾保税港区的跨境电商发展对整个深圳经济的影响具有重大的意义。

In recent years, with the rapid development of economic globalization and trade liberalization and information technology,cross-border e-commerce has become an emerging business model as well as a new growth point of trade. The government has alsointroduced many encouraging cross -Business sector policies to promote the development of cross -border e -commerce. Althoughcross-border e-commerce started late, It has great significance and the economic benefits it brought cannot be overlooked. Shenzhen,as one of China’s cross-border e-commerce pilot cities, it’s cross-border e-commerce pilot are almost all concentrated in the Qianhai Bay Bonded Port Area, Qianhai is“the special zone in the SAR” , has become the Guangdong Free Trade Experimental Zone, oneof the three major areas. Therefore, through the study of the Qianhai Bay Bonded Port area of cross-border e-commerce developmentis of great significance to Shenzhen’s economy.