图书市场的“泛娱乐化”危机及应对策略

“Pan-entertainment” Crisis in Book Market and the Countermeasures

目前,我国的图书市场空前繁荣,但也存在"泛娱乐化"危机。究其原因,主要在于消费文化氛围、阅读实用主义与全媒体时代的多重影响。针对这些危机提出加强道德自律、完善机制建设、推进法治化进程等应对措施。

The civilization and cultural strength can be seen clearly from the book market. The book market is flourishing with more and more Chinese readers loving reading at present, but there is no doubt a＂pan-entertainment＂crisis in the market. The reason lies in the multiple influence from the consumption culture atmosphere, reading pragmatism and the age of the whole media. There is no shortcut to response to the crisis, but to strengthen the moral self-discipline, improve the construction of the mechanism, and promote the process of the rule of law. It is imperative to build a healthy and prosperous book market since national reading is considered to be the national strategy.