摘要
2008年至今,中国奶粉经历了限购、企业价格失控及产品品牌失控等多重打击,国产奶粉举步维艰。国外品牌凭借研发基础、纯净奶源、悠久的历史以及营销策略的优势,长期垄断着我国婴幼儿奶粉的高端市场,为了让国内婴幼儿配方奶粉价格回归理性,肃清奶粉行业乱象问题,国家也发布了一系列严苛的婴幼儿配方奶粉相关联的法规、法规、标准,加强产品的抽检监控,倒逼企业转型升级,稳定国内婴幼儿奶粉的市场。
Since 2008, China’s milk powder has undergone multiple hits such as restricted purchases, out-of-control prices and out-of-control product brands. Domestic milk powder is difficult to make. Foreign brands have long monopolized China’s infant milk powder because of their R&D foundation, pure milk source, long history, and marketing strategy. The high-end market, in order to return the price of domestic infant formula milk powder formula to rationality and resolve the problem of chaos in the milk powder industry, the country has also issued a series of stringent laws, regulations and standards related to infant formula milk powder, to strengthen the sampling inspection of products. Forced corporate transformation and upgrading, stable domestic infant milk powder market.
作者
赵娟
郝金霞
范佳
张玉娟
韩俊杰
ZhaoJuan, Hao Jinxia, FanJia, Zhang Yujuan, Han Junjie(Shijiazhuang Junlebao Dairy Co., Ltd., Shijiazhuang050221, Chin)
出处
《现代食品》
2018年第6期10-13,共4页
Modern Food
关键词
婴幼儿配方奶粉
法规
标准
Infant formula milk powder
Regulations
Standards