从“东京8分钟”审视2022冬奥会的文化传播

Look at the Cultural Strategy of 2022 Winter Olympic Games from “Tokyo 8-Minute Show”

"十三五"时期做好2022年北京冬季奥运会筹办工作,推动中华文化走出去,是中国未来5年的发展重点。主要采用文献资料法等研究方法,以2016年里约奥运会闭幕式的"东京8分钟"文化表演为研究对象,从文化人类学视角对"东京8分钟"的表现方式进行深入探讨,研究认为:1)应坚定文化自信,并对我国的文化推广过程要有一定程度的控制力,谋求以积极或消极的方式控制或影响他人的态度或行为;2)应利用"艺术"媒介,借助人类学的编排视角和"Tokyo Colors"城市宣传片的拍摄技巧,敲开世界感知中华文化的大门,让"他者"进入"自我"的认知领域,减少差异,增进认同。从而为2022年冬奥会国家冰雪文化的建设和冰雪理论的提升以及中华文化走出去战略提供文化对策。

It is one of the key points for China＇s development in the next five years to do a good job in the 2022 Beijing Winter Olympic Games and promote Chinese culture to go out. Taking the Tokyo 8-minute show in the closing ceremony of 2016 Rio Olympics as object,this study analyzed its expression way from the perspective of cultural anthropology by the method of literature review. Conclusions： 1） We should establish cultural self-confidence,have a certain degree of control for the promotion process of our culture,and seek to control or influence the others＇ attitude or behavior in a positive or negative way. 2） We should use＂art＂media,borrow the perspective of anthropological choreography and draw on the shooting skills of ＂Tokyo Colors＂to open the door on the world to perceive Chinese culture,to let the＂others＂enter the cognitive field of＂self＂,and to reduce differences and promote identity. This study provided cultural countermeasures for the construction of ice and snow culture in the 2022 Winter Olympic Games and the promotion of ice and snow theory and the strategy of Chinese culture going out.