文化为“章丘铁锅”升火

CULTURE FIRES UP “ZHANGQIU IRON POT”

草长莺飞，日暖风轻，跟天气一起热起来的还有章丘的铁锅。“洛阳纸贵，章丘无锅”，一千七百多年前，西晋文学家左思创作一部《三都赋》，“于是豪贵之家竞相传写，洛阳为之纸贵。”二十一世纪初的今天，《舌尖上的中国》让“章丘铁锅”成为热搜上的“神器”。

On the phenomenon of ＂no iron pot in Zhangqiu＇, most people may first speak of the craftsmanship spirit. The craftsmanship spirit can be deemed as the survival basis of time-honored brands, It plays a part in this matter, However, the real cause of ＂no iron pot in Zhangqiu＂ is a cultural communication mode, A Bite of China.