问诊类移动医疗APP用户持续使用意愿分析——基于患者特征、医护特性与系统质量的多维视角

Research on the Continuance Intention of Interrogation Mobile Medical Applications——From Multi-Perspectives of Patient Attributes,Doctor Attributes and System Quality

为探究影响用户问诊类移动医疗APP持续使用意愿的因素,从患者特征、医护特性和系统质量的多维视角出发,在整合信息系统成功模型和媒体丰富度等理论的基础上提出实验假设并构建理论模型。通过设计研究实验并选取多个移动医疗APP的用户为实验对象,结合问卷访谈获取263份有效数据,利用Smart PLS2.0对模型进行检验。结果显示,关系质量能促进问诊类移动医疗APP的用户持续使用意愿;患者的电子健康素养、对医生的信任、感知平台信息质量和感知平台服务质量均能正向影响关系质量;感知医生的沟通性、关怀性和媒体丰富度能促进患者对医生的信任。

To study the factors of influencing users＇ continuance intention of interrogation mobile medical applications, this paper proposes research hypotheses and build up the theoretical model by integrating Information System Success Model and Media Richness Theory from multi-perspectives of patient attributes, doctor attributes and system quality. By designing research experiment, this paper selects users of multiple medical applications as experimenter and obtains 263 valid samples by questionnaire. SmartPLS2.0 is applied to test hypotheses and model. Results show that, relationship quality stimulates users＇ continuance intention of the mobile medical applications. What＇s more, eHealth Literacy, trust in the doctor, perceived information quality and perceived system quality promote relationship quality. Last but not least, perceived communication, perceived empathy and media richness all have positive impacts on trust in the doctor.