全国报纸中医药传播现状分析

Analysis of the Current Status of Traditional Chinese Medicine communication in Newspapers Nationwide

目的:通过慧科新闻数据库检索结果,分析中医药在全国报纸上的传播现状,发现中医药报纸传播所存在的问题,为全国报纸对中医药的传播工作提供建议。方法:采用"中医"或"中药"或"养生"或"针灸"或"食疗"的检索式,全国报纸对中医药及其相关新闻进行检索;采用描述统计、趋势分析、对比分析对检索结果进行分析。结果:全国报纸中医药及相关新闻报道总量为2,209,869篇,年平均报道量为129,992篇。负面报道量为555,309篇,年平均报道量为32,665篇。东部地区中医药及相关新闻正负面报道量最高。结论:中医药及相关新闻正负面报道量变化趋势相同。全国报纸中医药及相关新闻报道时效性强,但是全国各地区对中医药及相关新闻报道的报道量差距大。

Objective： Through the retrieval results of the huike news database, this paper analyzes the current status of traditional Chinese medicine in newspapers nationwide and provides a reference for it. Methods：Using the search formulas of ＂traditional Chinese medicine＂ or ＂Chinese medicine＂ or ＂acupuncture＂ or ＂food therapy＂, the traditional Chinese medicine related news were searched in Chinese newspapers; and the results were analyzed by using descriptive statistics, trend analysis, and comparative analysis. Results： The total amount of traditional Chinese medicine and related news coverage was 2,209,869, with an average annual report of 129,992. The negative number was 555,309, and the annual average was 32,665. In the east of China, there are the largest number of positive and negative reports related to TCM. Conclusion： Traditional Chinese medicine and related news are on the same trend. National newspapers and related news reports have strong timeliness,but there is a wide gap of Chinese traditional Chinese medicine and related news reports among different regions.