概率销售对消费者决策满意度的影响

The effect of probability selling on consumer decision satisfaction

针对概率销售与消费者决策满意度关系的问题,分别采用3种不同购买情境的实验,比较概率销售和传统销售对消费者决策满意度影响的差别。结果表明:概率销售对消费者决策满意度的正向影响明显高于传统销售。结论:与传统销售相比,概率销售确实会提升消费者的决策满意度。

Focusing on the relationship between probability selling and consumer decision satisfaction, three different selling experiments are conducted to compare the effects of probabilistic selling and the effect of traditional selling on consumer decision satisfaction. The Results indicates that the positive impact of probability sales on consumer decision satisfaction is obviously higher than that of traditional sales. Conclusion： compared with the traditional sales, the probability sales do improve the consumer＇s decision satisfaction.