互联网+安康农产品O2O电子商务平台的构建

Construction of Internet+ Ankang Agricultural Products O2O E-commerce Platform

为安康农产品销售、溯源和服务提供参考,针对安康市农产品销售水平较低和农产品安全溯源较难等问题,以汉滨区电子商务网站为归口,利用java web程序、Tomact服务器、MySQL数据库等配置及SOA架构、AJAX和HTML5技术将安康市农产品的网上展示和订购流程与淘宝、京东等第三方电子商务平台同步联结,构建互联网+安康农产品O2O电子商务平台,实现在线购买。该平台主要由农产品销售、农产品溯源和农业信息服务等系统组成,定制了农产品生产、销售、监管和服务等相应模块,建立了产销区一体化农产品质量的安全溯源体系。通过应用示范,安康地区的农产品电子商务交易规模增长8%,实现了农产品质量提升和消费者对农产品质量的安全溯源需求,解决了由地域限制带来的农产品滞销问题,提升了农业产业链整体水平。

The e-commerce website of Hanbin District is used as the focal point,then the on-line exhibition and order process of agricultural products are synchronously connected with Taobao and Jingdong third-party e-commerce platform by using java web program,Tomact server,MySQL database,SOA framework,AJAX and HTML5 technology and the Internet＋ Ankang agricultural products O2 Oecommerce platform is established to realize on-line purchase,provide a reference for sales,traceability and service of agricultural products and solve the problems of lower agricultural marketing sales level and difficult agricultural products safety traceability in Ankang City.The platform is composed of agricultural marketing sales,agricultural products traceability and agricultural information service,customizes the corresponding modules of agricultural products production,sales,supervision and service and builds the integration safety traceability system of agricultural products in production and sale region.The ecommerce trade scale of agricultural products increases by 8% when the platform is applied in Ankang City,which can realize quality improvement of agricultural products and the quality safety traceability of agricultural products for consumers,solve the unsaleable problem of agricultural products produced by geographic restriction and promote the integral level of agricultural industry chain.