包装设计中招贴广告设计的特点及途径

The Characteristics and Ways of Advertising Design of Posters in Packaging Design

招贴广告是普及性很强的一种造型艺术。一般举办画展、影展、音乐会、大型运动会、商业展示会、时装表演、专题性报告会、旅游观光等,都可以通过招贴广告的形式做宣传,普及到社会各个角落。这也是当今流行的一种广告宣传方式,是传达信息的一种手段。其任务是通过美术设计,用形象和文字去获得动人的视觉效果,使观众清晰、明确地了解所宣传的内容,获得深刻的印象。

Poster advertising is a kind of plastic art that is verypopular. Generally, exhibitions, movie shows, concerts, largesports meetings, business shows, fashion shows, thematic presentations,tours and so on can be publicized through poster advertisementsand spread to every corner of society. This is also apopular way of advertising and advertising. It is a means to conveyinformation. Its mission is to get the moving visual effect byimage and text through art design, so that the audience can clearlyand clearly understand the contents advertised and get a deepimpression.