摘要
O2O给传统实体商超带来了新商机,区域商超积极推进线上线下互利共生。文章通过对烟台振华集团连锁商超实体与电商的运营分析,探究零售业态的发展方向,提出O2O社区商超全零售模式。
O2O has brought new business opportunities to the traditional physical business super, and the regionalcommercial super actively promotes mutual benefit symbiosis between online and offline. Based on the operationanalysis of chain physical business super and electronic merchant in Yantai Zhenhua Group, this paper probes into thedevelopment direction of retail business, and puts forward the mode of super retail in O2O community.
作者
傅懿兵
Fu Yibing(Department of Accounting, Yantai Vocational College, Yantai 264000, Chin)
出处
《江苏科技信息》
2018年第14期38-40,共3页
Jiangsu Science and Technology Information
基金
烟台职业学院横向课题
项目编号:hx2017022
关键词
O2O模式
电商
实体零售
全零售
O2O mode
electronic merchant
physical retail
whole retail
