新网络环境下高校图书馆营销策略研究

Research on the Marketing Strategy of University Library in the New Network Environment

本文在大数据和移动互联网技术高速发展的新网络环境下,论述了高校图书馆营销策略的必要性,并从大数据营销、社交网络"微"平台营销、本地化营销等方面进行了详细阐述。

In the new network environment of rapid development of big data and mobile Internet technology,discussing the necessity of the marketing strategy of university library,and describing in detail the marketing strategy ofuniversity library from the following aspects：the big data marketing,micro platform marketing of social network,localization marketing and so on.