地铁站内广告的投放位置与内容探究——以北京地铁和西安地铁为例

A Research of Advertisement Locations and Categories in Subway Stations——The Case Study of Subway Stations in Beijing and Xi'an

本文通过着眼地铁交通,以北京和西安地铁为例,对我国的地铁站内景观设施建设以及站内灯箱广告的布局进行分析和调查,检讨目前我国岛式月台中灯箱广告的布局存在的问题,为更好的地铁站内媒体空间提出发展意见和建议。

This study focus on the subway transportations in Beijing and Xi＇an to figure out the landscape facilitiesand the locations of advertisment in the island platforms. The study tries to find out the problems in the advertismentlocations in subway stations and offer citizens a much more comfortable platforms as a designed public space in thefuture.