翻转课堂教学模式在市场营销专业教学中的应用探讨

Application of Flipped Class Teaching Model in Marketing Specialty Teaching

快速变化的市场环境对市场营销专业教学模式提出了更高的要求,翻转课堂作为新教学模式与市场营销专业教学新要求有极高的契合度,但现有的研究成果对此讨论较少。基于此,本文构建了市场营销专业翻转课堂教学提升模型,通过课程内容划分、教学模式选择、翻转课堂提升三个方面将翻转课堂教学模式引入市场营销专业教学之中,从而发挥学生的学习积极性,打牢专业基础知识,改善思维模式,切实提升学生解决市场营销复杂问题的能力。

The rapidly changing market environment has put forward higher requirements on the teaching mode ofmarketing major. There is a high degree of fit between flipped class as a new teaching mode and the new requirementsof teaching in marketing. However,the existing research results are less discussed. Based on this,this paper constructs thepromotion model of flip flown classroom teaching in marketing major,introduces flipped classroom teaching mode intothe marketing specialty teaching through three aspects of course content division,teaching mode selection and flippedclassroom promotion,so as to give play to the enthusiasm of students,lay a solid foundation in professional knowledge,improve thinking patterns,and effectively enhance students＇ ability to solve complex marketing problems.