网络文学影视改编的文化产业影响研究

Research on Culture Industry Influence of IP Film

从历史观察角度看,网络文学的影视改编可谓是文学影视改编的第三次高潮,其特点可概括为"旧剧中有新变"。文学与影视艺术的勾连早有其学理合理性和现实操作性,网络文学影视改编"新"在网络文学产业和影视文化产业间的融合互动。改编是文化产业产业链建构形式多样化的一种体现,作为在线产品成为顺应时代的主角,充分体现未来文化产业发展特点,吻合文化产业发展趋势,是产业融合的典范。需要注意的是,改编过程中应在创意内容、资本收益、技术制作等方面尽力缩短理想与现实的落差。同时,四川网络文学产业发展应充分发挥网络作协的领头及联络作用,同时借鉴外省经验,促进网络文学与影视企业的联动。

IP adaptation,which has its own features,may be the third climax of television adaptation. The connection of literature and film and television art has long had its theoretical foundation and practical operability but the novelty of IP adaptation lies in the integration and interaction between network literature industry and film and television industry. The culture industry of IP adaptation is a reflection of the diversified industrial chain and a model of industrial convergence. The fact that online literary product is taking the lead in the present times fully reflects and coincide with the future trend of cultural industry development. It should be noted that in the process of adaptation,efforts should be made in terms of content,capital gains,and technical production to shorten the gap between ideals and reality. Meanwhile,Sichuan Network Writers’ Association should play a leading role in network literature industry development in Sichuan and efforts should also be made to join hands with the film and television companies.