“互联网+”时代数字音乐对文化艺术产业价值的研究

Research on Cultural and Artistic Value of the Digital Music Industry in the “Internet Plus” Era

在"互联网+"时代,音乐行业也正在以其数字化传播的方式赢得一定的价值转化。在湖南省选取5家音乐企业,随机抽取部分音乐企业管理者发放调查问卷,了解"互联网+"时代数字音乐发展的现状,包括经营理念、数字音乐价值、企业价值观念及对消费者的态度等内容。根据调查数据进行整理归纳,并对当前"互联网+"时代的数字音乐价值传播中存在的问题进行深入分析,认为"互联网+"为数字音乐对文化艺术产业价值的实现迎来了一次很好的机遇,通过互联网与音乐融合、互联网经济与音乐价值融合,能够促进数字音乐对文化艺术产业价值的实现。

In the＂Internet Plus＂era,the music industry is also winning certain value transformation with its digital transmission. This article selects five music companies in Hunan Province and some music business managers randomly to issue survey questionnaires to understand the current status of digital music development in the ＂Internet Plus＂era,including business ideas,digital music values,corporate value concepts,and attitudes toward consumers etc. According to the survey data,the paper summarizes and analyzes the problems existing in the ＂Internet Plus＂era of digital music value transmission,and believes that Internet Plus is a great opportunity for digital music to realize the value in culture and art industry. Good opportunities,through the integration of the Internet and music,Internet economy and music values,can promote the realization of the value of digital music to the cultural and arts industry.