SWOT视角下康定武术培训市场研究

Kangding Wushu Training Market in SWOT perspective

武术是一项民族传统体育项目,它有深厚的群众基础,截止到2013年8月,我国武术人口已超过7000万,其中25万人获得武术段位制。康定市是甘孜经济文化中心,人民生活水平日益提升,对文化生活的需求日益增长,武术培训市场因此能创造相应的经济价值。一方面,康定社会经济日渐繁荣,另一方面,康定的武术培训市场鲜有人涉足,制约武术培训市场发展的因素与市场机遇并存。姑咱镇、炉城镇是康定市有代表性的地区,运用文献资料法、问卷调查法、数据统计法,结合SWOT分析,研究影响康定市武术培训市场发展的内部因素、外部因素,如果发展康定市的武术培训市场需要政府合理引导、加强师资力量建设、落实武术段位制、组织相关的活动。

Wushu is a national traditional sport, it has profound mass base, by the end of the August, 2013, Chinese Wushu＇s populationhas been more than 70 million, 250000 of them get rank in Wushu. Kangding city is Ganzi economic and cultural center, people＇sliving standards are rising wiht the growing demand for cultural life, therefore, Wushu training market can create the correspondingeconomic value. On the one hand, Kangding social economic prosperity, on the other hand, few people involved, Kangding Wushutraining market factors are restricting the development of Wushu training market and market opportunities. Guza town and Luchengtown are the representatives of Kangding city. Using the methods of literature, questionnaire investigation, data statistics, combined withthe SWOT analysis, the paper studies the internal factors affecting the development of Kangding city Wushu training market, externalfactors, Kangding city of Wushu training market if need to develop reasonable government guidance, strengthening the construction ofteachers, to carry out the rank in Wushu, organization related activities.