文化产业发展的八个未来导向

Eight Future Orientations for the Development of Cultural Industry

由于文化产业的产业结构总是处于变动中,因此产业的发展需要坚持未来导向,以未来的眼光审视当下的发展,并通过前瞻性分析为企业提供方向和指导,从而避免文化企业的盲目发展,保证自身积累的持续性和稳定性。关于产业未来的讨论,通常较为抽象和复杂,因此要首先从原理角度进行思考,不仅要重视方法、关注本质、思考未来、反思节奏,同时还要坚持以人为本和改善主义。具体来说,文化产业的发展要坚持八个未来导向,包括自主性、前沿性、领先性、整体性、平台化、频道化、轻奢化和品牌化。认识和理解这八个方面,我们才能更好地把握未来,实现文化产业的持续繁荣和企业价值的不断增长。

As the industrial structure of cultural industry is always changing,the development of cultural industry should insist on future orientation. We should observe the current development with a future vision and provide direction and guidance for the enterprise through forward-looking analysis,so as to avoid the blind development of cultural enterprises and ensure the sustainability and stability of its own accumulation. The discussion about the future of cultural industry is usually abstractive and complex. Therefore,we must start with thinking from the perspective of principles. We must not only pay attention to methods,focus on the essence,think about the future,reflect on the rhythm,but also adhere to the principle of ＂people oriented ＂ and ＂improvement. ＂Specifically,the development of cultural industry should insist on eight future orientations,including autonomy,frontier,leading, holistic, platform, channelization, light luxury and branding. To understand these eight aspects,we can grasp the future better and realize the continuous prosperity of cultural industry and the continuous growth of the value of the enterprise.