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基于用户端的进口跨境电商供应链运作现状的调研分析 被引量:3

Survey and Analysis on the Supply Chain Operation Current Situation of the Import Cross-border E-commerce Based on the Users
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摘要 随着国内消费升级,各大电商平台纷纷开展跨境电商业务,市场竞争日益激烈,为了了解进口跨境电商供应链运作的现状,采用问卷调查的方式回收并分析了320份有效样本,从进口跨境电商平台、消费者、跨境物流等角度进行了深入分析,发现了传统电商巨头企业占领了较大的跨境电商市场份额,平台商品种类集聚度较高以及供应链运作中存在的一些问题,并从供应商选择、过程监管、物流运作及售后服务等方面提出了对策建议。 With the upgrading of domestic consumption,the major E-commerce platform have carried out cross-border business,market competition is becoming increasingly fierce,in order to present the import cross-border E-commerce supply chain operation,we designed and released questionnaire,and recovered and analyzed 320 valid samples,depth analyzed from the attribute of import cross-border E-commerce platform,and cross-border logistics and consumer,and found that the traditional E-commerce enterprises occupy a large share of cross-border E-commerce market,the types of goods for a higher degree of agglomeration,and some problems existing in the operation of the cross-border E-commerce supply chain,and put forward some countermeasures and suggestions from the supplier selection,process supervision,logistics and after-sale service etc.
作者 何慧 段双洋 胡恒 HE Hui;DUAN Shuang-yang;HU Heng(Suzhou Vocational University,School of Management,Suzhou 215104,China)
出处 《物流工程与管理》 2018年第5期93-95,共3页 Logistics Engineering and Management
基金 2016年度江苏高校哲学社会科学研究一般项目(2016SJD630120) 2017年度苏州市职业大学研究性课程(SZDYKC-170106) 苏州市职业大学校青蓝工程资助项目
关键词 跨境电商 供应链运作 问卷调查 cross - border e - commerce supply chain operation questionnaire survey
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