基于用户端的进口跨境电商供应链运作现状的调研分析

Survey and Analysis on the Supply Chain Operation Current Situation of the Import Cross-border E-commerce Based on the Users

随着国内消费升级,各大电商平台纷纷开展跨境电商业务,市场竞争日益激烈,为了了解进口跨境电商供应链运作的现状,采用问卷调查的方式回收并分析了320份有效样本,从进口跨境电商平台、消费者、跨境物流等角度进行了深入分析,发现了传统电商巨头企业占领了较大的跨境电商市场份额,平台商品种类集聚度较高以及供应链运作中存在的一些问题,并从供应商选择、过程监管、物流运作及售后服务等方面提出了对策建议。

With the upgrading of domestic consumption,the major E-commerce platform have carried out cross-border business,market competition is becoming increasingly fierce,in order to present the import cross-border E-commerce supply chain operation,we designed and released questionnaire,and recovered and analyzed 320 valid samples,depth analyzed from the attribute of import cross-border E-commerce platform,and cross-border logistics and consumer,and found that the traditional E-commerce enterprises occupy a large share of cross-border E-commerce market,the types of goods for a higher degree of agglomeration,and some problems existing in the operation of the cross-border E-commerce supply chain,and put forward some countermeasures and suggestions from the supplier selection,process supervision,logistics and after-sale service etc.