基于传播范式的媒介传播新现象之考察

An Investigation of the New Phenomenon of Media Communication Based on the Communication Paradigm

随着新媒体技术的日新月异以及媒介融合的领域逐渐扩大,传播学已经成为当代人文和社会学科中发展及变化最为迅速的门类之一,而这种变化促使了传播范式回归到元传播的层面并发生了新的变向——"边界消融""渠道再造"和"新媒体赋权"及其互动性的应用领域。只有真正抛弃结构功能主义的前提,利用新近传播学研究成果,重新考察媒介传播及其技术的变迁,探讨媒介传播技术与人的关系,才能呈现出反观世界的新思维和新格局。

With the rapid development of new media technology and the expanding of the field of media convergence,communication has become one of the humanities and social sciences that develop and change the fastest in the contemporary time. This change has caused the paradigm of communication to return to the level of meta-communication and undergo a new change —＂boundary melting＂,＂channel reconstruction ＂,and the application field of ＂new media empowerment＂and its interaction. Only if we truly discard the premise of structural functionalism and make use of the research findings of recent communication studies,can we re-examine the media communication and its technological changes and explore the relationship between the media communication technology and human beings in order to present a new thinking and new pattern of the world.