环境传播中“议程设置”理论的创意应用

Creative Application of "Agenda Setting" Theory in Environmental Communication

议程设置是环境传播中极为敏感、对整体传播事件产生极大影响的传播话题。政府、媒介、公众如何在环境传播过程中,既能从各自立场与角色出发,创造性地设置一些具有传播力的议程,又能实现议程融合,达到改善环境、推进生态良性持续发展的共同目标,是环境传播研究的重要课题。根据议程设置理论框架,通过"议题建构""议程融合"、互联网议程设置三个理论视角,能够分别从政府、媒介、公众维度,研究环境传播中议程设置的创意应用问题。

Agenda setting is a communication topic that is extremely sensitive and has a great impact on the overall dissemination in environmental communication. How the government, the media, and the public, in the process of environmental communication, not only set out from their respective positions and roles, but also crealively set up some agendas that have communication capacity, and achieve the integration of agenda, so as to achieve the common goal of improving the environment and promoting sound and sustainable ecological development, is an important issue in research of environmental communication. According to the theoretical framework of agenda setting, through the three theoretical perspectives of ＂topic construction＂, ＂agenda integralion＂ and Internet agenda setting, the issue of creative application of agenda setting in environmental communication can be studied from the dimensions of government, media, and public.