福建自贸区背景下体育旅游经济链建构策略研究——以福建自贸区的福州、平潭、厦门等三个片区为例

A Study on the Constructive Strategy of Sports Tourism Economic Chain under the Background of Fujian Free Trade Zone——Taking Fuzhou, Pingtan and Xiamen of the Fujian Free Trade Zone as an Example

针对福建省体育旅游发展现状,充分发挥福建省自贸区福州、厦门、平潭三片区体育旅游地理、人文资源优势,结合福建省自贸区经济环境与政策导向,在城市体育旅游品牌建设,体育旅游资源开发,精品赛事品牌建设,体育旅游相关产业拓展,体育旅游基础配套设施建设,体育旅游服务业的完善,福建省自贸区相关政策,体育旅游保险制度等几方面对福建省自贸区体育旅游经济链构建的可行性和开发策略进行研究,对推进福建省自贸区体育旅游市场发展,拓展体育旅游经济链相关产业提供理论与技术支持。

it is a strategic and feasible research on the development of sports tourism economic chain in Fujian Free Trade Area. In view of the current development of sports tourism in Fujian Province, giving full play to the advantage of sports tourism geography and hu- manistic resources in Fuzhou, Xiamen and Pingtan, three free trade areas in Fujian Province, combining with the economic environment and policy guidance of Fujian province, this research is to focus on the following aspects of the brand building of city sports tourism： the resources development of sports tourism, the brand building of boutique events, the industries expansion of related sports tourism, the in- frastructure construction, the service improvement and the insurance policy of sports tourism, all of which will offer a theoretical and te- ehinieal reference to the development of Fujian sports tourism economic chain and the expansion of the related industries in sports tourism economic chain.