“一带一路”战略背景下辽宁省入境旅游客源市场拓展研究——基于地理集中指数与亲景度分析

The Development of Inbound Tourist Market in Liaoning Province under the Perspective of “One Belt and One Road”Strategy——Based on the Preference Scale and Geographical Concentration Index

依据《中国旅游统计年鉴》(2005-2015年)统计数据,运用地理集中指数、亲景度分析法对辽宁省13个主要入境旅游场结构演变进行分析,研究结果表明:辽宁省强亲景客源市场较少,亲景度差异显著;地理空间集中指数逐步增加,入境旅游客源市场呈现集中的趋势。其主要原因是辽宁省入境旅游没能有力开拓新生客源市场,没有形成多元化的客源市场结构。辽宁省应抓住"一带一路"战略契机,优化入境旅游环境;创新旅游营销方式,开拓欧美等新兴市场;推进旅游供给侧改革,巩固日、韩、俄传统客源市场。

According to the statistical data of the Chinese Tourism Statistics Yearbook（ 2005-2015 years）,the structure evolution of the 13 main tourist attractions in Liaoning province is analyzed by using the geographic concentration index and the affinity analysis method. The results show that the market of strong relatives in Liaoning is less,the difference of view degree is remarkable,the geographic spatial concentration index is gradually increasing,and the tourist market of inbound tourism is concentrated. The main reason is that the inbound tourist market in Liaoning failed to effectively develop the new tourist market and did not form a diversified structure of the tourist market. Liaoning province should seize the＂The Belt and Road＂strategic opportunity,optimize the tourism environment; tourism innovation marketing mode,open up new markets such as the US and Europe; promote the tourism supply side reforms,Japan,South Korea and Russia to consolidate the traditional tourist market