景德镇陶瓷动漫衍生品产业发展现状与策略研究

Development Status and Strategy Research on Jingdezhen Ceramic Animation Derivatives Industry

景德镇在陶瓷动漫衍生品产业发展方面具备较好的优势,并迎来了良好发展机遇,同时也受到经济、人口、法律等因素影响。从发展现状来看,景德镇陶瓷动漫衍生品产业在管理、产业链、原创力、资金、人才、理念等各方面存在诸多问题,需要在园区建设、文化特色、政府扶持等各方面采取积极策略以寻求更好发展。

Jingdezhen has a good advantage in the development of ceramic animation derivatives industry, and has watched a good opportunity for development, but also affected by economic, demographic, legal and other factors. From the current situation of the development of Jingdezhen ceramic animation industry, there are many problems in the management, industrial chain, originality,capital, talents and ideas in all aspects, positive strategies in industrial park construction, culture, government support need to be taken for better development.