离土半离根:南丰傩文化旅游发展评价

Evaluation of Nuo cultural tourism development in Nanfeng

自改革开放以来,旅游已逐渐成为民众生活的必需品,而民俗文化旅游开发亦是学界关注的重点。回顾南丰傩舞的历史变迁,并以此为依据,展开对傩舞旅游发展的研究。以AHP(层次分析法)对江西南丰的傩文化旅游市场进行评测,经过分析,得出以下结论:首先,对南丰傩舞的旅游开发要遵循其历史发展规律;其次,南丰"傩文化"圈的生活方式、娱乐性与观赏性是吸引游客的重点,应当以此为基础,加大开发力度;最后,旅游开发是促进南丰傩舞传承的有效方式之一,需以"生产性保护"为主,防止过度开发。

Since the reform and opening up,tourism has gradually become a kind of ＂ necessity＂ in people＇s life,and the development of folk cultural tourism has attracted the scholars＇ attention.Reviewing the change of Nanfeng Nuo dance,this paper does research into Nuo cultural tourism development in Nanfeng.Evaluating the culture tourism market in Nanfeng,Jiangxi by AHP（Analytic Hierarchy Process）,this paper draws the following conclusions：first of all,the tourism development of Nanfeng Nuo dance should follow its historical development rules.Second,the lifestyle,entertainment and appreciation of the ＂ Nuo culture＂ in Nanfeng are the key points for attracting tourists and it should be regarded as the basis for further development.Finally,tourism development is one of the effective ways to promote the inheritance of Nuo dance in Nanfeng and it should mainly rely on ＂ productive protection＂ to prevent over-development.