移动传播背景下新闻图片的传播策略研究

Research on the propagation strategy of news pictures under the background of mobile communication

移动传播是网络传播的新阶段,信息传播在移动传播技术的支撑下随时随地发生。新闻图片作为视觉传播的重要范式在移动传播背景下面临新的机遇与挑战。在分析移动传播背景下新闻图片的传播特点、现状问题的基础上,提出了提升新闻图片传播效果的路径与策略。

Mobile communication is a new stage of network communication.Information transmission takes place at any time and place owing to the mobile communication technology.As an important paradigm for visual communication,news pictures face new opportunities and challenges in mobile communication.Based on the research of the propagation characteristics and status quo of news pictures in mobile communication,this paper proposes methods and strategy for improving the effect of news pictures communication.