互联网背景下生鲜农产品双渠道供应链冲突问题研究

Research on Conflicts in Fresh Farm Produce Double-channel Supply Chain in Internet Context

指出随着互联网技术的不断发展和成熟,生鲜农产品的电商化趋势也不断加速,大量的直营生鲜农产品电商平台涌现,综合电商平台涉足生鲜农产品行业,以及传统生鲜农产品企业触网,打破了传统生鲜农产品的供应链结构,使得供应链各环节之间的关系复杂多变,易引发渠道间冲突问题,导致供应链整体的收益水平下降。在分析生鲜农产品双渠道供应链模式的特点及类型的基础上,探讨生鲜农产品双渠道供应链各环节及渠道间存在的冲突问题及其产生的原因,并结合现实提出了有效协调供应链各环节的合理化建议。

In this paper, we pointed out that with the continuous development and maturity of the Internet technologies, the ecommerce transformation of the fresh farm produce business was also escalating; a large number of fresh farm produce direct-selling ecommerce platforms have emerged, which, coupled with the fact that some comprehensive e-commerce platforms are attempting to step into the fresh farm produce industry, and many traditional fresh farm produce companies turning cyber-based, has disrupted the structure of the traditional fresh farm produce supply chain profoundly, complicating the relationship between the various links of the supply chain, causing conflicts between the channels, and leading to a decline in the overall income level of the supply chain. Then based on the analysis of the characteristics and types of the dual-channel supply chain mode for the fresh farm produce, we discussed the conflicts among the links of the supply chain and between the channels, as well as their causes and at the end, in light of the practical situation of the industry, proposed some effective suggestions for the coordination of the supply chain.