新媒体下大学生主流意识形态认同的路径分析

The Path and the Difficulty to Mainstream Ideology Identity of College Students Under New Media Environment

意识形态工作是党的一项极其重要的工作,实现意识形态领导权的关键在于意识形态传播的有效性。新媒体的出现使高校主流意识形态的传播环境、方式、载体发生了很大改变,大学生主流意识形态认同面临巨大挑战。文章以新媒体信息的传播特点为切入点,分析了新媒体环境下高校主流意识形态工作面临的困境,并对如何构建高校主流意识形态认同的路径进行了分析。

Ideological work is an important task of the Party,and the key to realizing the ideological leadership is the effectiveness of ideological communication.Communication environment,way and carrier of colleges＇ mainstream ideology identity have changed by the new media＇s appearance,so college students＇ mainstream ideology identity faces the great challenge.This article analyzes the difficulty of colleges＇ mainstream ideology identity with the key point of transmission characteristics of media information under the new media environment,and analyzes how to build the path of colleges＇ mainstream ideology identity.