竞合式全景模拟法在高校商务谈判实验教学中的应用研究

Application of Co-opetition Panoramic Simulation Method in Business Negotiation Experiment Teaching in University

现代企业对高校学生能力提升有着很大的期盼,根据高校商务谈判课程特点和教学要求,结合近年来在教学上的积极探索成果,提出了在商务谈判实验教学中采用竞合式全景模拟法有助于学生综合谈判能力的全面提升,有助于提高谈判实验教学效率,有助于改善教学内容"滞后性"难题,并能更好锻炼学生深层次谈判能力。在分析竞合式全景模拟法的实施前提和要求的基础上,重点探讨了竞合式全景模拟法谈判实验教学过程设计,总结了在实施过程中的难点所在,以期对商务谈判课程实验教学模式的进一步完善提供帮助。

The modern enterprises have great expectations for the promotion of college students＇ ability. According to the course features and teaching requirements of business negotiation in colleges and universities, the Coopetition panorama simulation method is adopted in the experimental teaching negotiation, which can contribute to the overall improvement of students＇ comprehensive negotiation ability and improve teaching efficiency. Meanwhile it can improve the ＂lag＂ problem by teaching and is able to develop negotiating skills better. Firstly, this paper analyzes the preconditions and requirements of Co-opetition panorama simulation method. Then it focuses on the negotiation process design of Co-opetition panoramic simulation method and finally, it summarizes the difficulties in the implementation process in order to improve the experimental teaching model of business negotiation.