双责任双渠道闭环供应链的决策机制与政府规制影响

Decision Making Mechanism and Effect of Government Regulation of Dual-channel Closed-loop Supply Chain with Dual Responsibility

研究了产品回收和产品设计双责任要求下双渠道销售和回收的两级闭环供应链定价、协调和政府规制影响问题,研究发现:线上销售价格低于线下,但线下渠道是主要销售渠道;第三方回收价高于分销商,但分销商回收是回收责任实现的主要渠道;渠道间竞争导致政府规制对两渠道影响程度不同;承担产品设计责任有利于回收责任的实现;受政府规制和产品设计成本的影响,产品设计存在一个阈值,产生了销售环节和回收环节的利润冲突。最后,通过供应链协调可以解决渠道冲突的问题,改善供应链效率。

Based on recycling and product design responsibility,this paper investigates pricing,coordination of two-echelon closed-loop supply chain including dual sales and recycling channel and the effect of government regulation.Results show that：the online sales price is lower than the offline,but the retailer channel is still the main channel.The third party recycling price is higher than the retailer price,but the retailer recycling is still the main channel of recycling responsibility.Channel competition leads that government regulation has different effects on different channels.Taking responsibility for product design is conducive to the realization of recycling responsibility.Affected by the cost of product design and government regulation,product design has a threshold,causing the conflict of the profits between the sales and recycling channel.Finally,the supply chain coordination can solve channel conflict and improve the efficiency of the supply chain.