摘要
运用中国社会科学院城市与竞争力评估理论与方法,对成都市、重庆市和西安市的城市竞争力状况、举办体育赛事现状、城市与体育赛事的契合指标进行探究。建议西部地区举办体育赛事要深入贯彻和解读国家体育政策;突出城市特色,提升赛事品牌和延长产品供给链;城市准确定位,加大赛事宣传力度,提升赛事影响力;依托城市高校资源,组建中国西部体育赛事研究中心,打造西部体育赛事的智库平台。
The urban and competitiveness evaluation theory recommended by Chinese Academy of Social Sciences is used to analyze the urban competitiveness,the holding of sporting events and the fit degree between urban development and sport events in Chengdu,Chongqing and Xi'an cities. It is proposed that sport events held in the western region should be thoroughly implemented and interpreted in the national sports policy; highlight the characteristics of the city,promote the event brand and extend the product supply chain; accurately position the city,increase publicity efforts of events and enhance the impact of events; and establish sport research center and think tank in western region of China from its abundant university academic resources.
作者
蔡兴林
刘辛丹
CAI Xing-lin,LIU Xin-dan(School of Sports Science and Physical Education, Southwestern University of Finance and Economics, Chengdu 611130, Sichuan, Chin)
出处
《山东体育学院学报》
CSSCI
北大核心
2018年第2期34-38,共5页
Journal of Shandong Sport University
基金
国家社会科学基金资助项目"国际体育经济学的研究热点和发展动态研究"(15CTY008)
四川省教育厅人文社会科学(体育社会科学)重点研究基地重点项目(TY2014102)
关键词
西部地区
城市竞争力
体育赛事
契合
western region
urban competitiveness
sport event
fit degree