反传统与微博文学传播

Anti-tradition and Microblog Literature Communication

微博与人们的生活产生极强的粘性,微博文学字数精短、易于传播、便于制作,成为当今很重要的文学样式,并具有反传统性质。微博文学"反传统"传播中极大地在多元共生的社会话语体系下建立了个人表达愿望,打破精英知识分子对于媒体的垄断;同时在一定程度是对文化的补充,带来新媒体时代文学的繁荣,带来读者角色的重新定位与读者的功能变化。

Microblog has strong stickiness with people＇s life. Microblog literature are short, easy to spread and make. It has become a very important literary style nowadays and has anti-traditional property.Microblog literature＇s anti-traditional communication has created an individual expression of desire in the multi-symbiotic social discourse system. It breaks the elite intellectuals＇ monopoly on media. Microblog literature is supplement to culture in a certain extent and brings about the literature prosperity to new media era, also, it brings the reader role＇s reposition and reader＇s functional changes.