摘要
文章以"决策问题"为核心焦点,引入议程设置理论,拉斯韦尔5W传播要素模型,分析网络舆情对于决策行为和决策有效的影响。研究提出了智能化、参与式的决策模式,"监测—预警—决策"的过程以及网络舆情数据驱动决策的策略。
Taking the ＂decision-making problem＂as the core,this paper introduces the theory of Agenda-setting and the model of Lesswell 5W Communication Elements to study the influence of network public opinion on decision-making behaviors and effective decision-making. The paper puts forward the intelligent and participatory pattern, ＂monitoring-warning-decision making＂process and strategies of decision-making driven by network public opinion data.
出处
《情报理论与实践》
CSSCI
北大核心
2018年第5期32-38,共7页
Information Studies:Theory & Application
基金
国家自然科学基金青年项目"社交媒体环境下虚拟社会资本的形成机理与影响研究"的成果之一
项目编号:71303225
关键词
网络舆情
舆情事件
决策行为
网络舆情治理
决策支持
network public opinion
public opinion event
decision-making behavior
network public opinion governance
decision-making support
