突发事件网络谣言的蔓延机理及治理策略研究

The Spreading of Emergency Network Rumors: Mechanisms and Governance Strategies

[目的/意义]深入研究突发事件网络谣言蔓延的原因、类型和机理,提出切实可行的应对策略,对于抑制突发事件网络谣言蔓延,回归突发事件相关信息的真实状态,保证政府突发事件应急处置成功,提升民众满意度都有重要意义。[方法/过程]根据突发事件网络谣言在蔓延过程中的变异程度及蔓延的复杂程度,可以将突发事件网络谣言蔓延分为复制式蔓延、转化式蔓延和复合式蔓延。对每一种蔓延类型进行深刻分析,并针对不同类型的蔓延方式进行建模处理,更加清楚明白其变化,理清每一种蔓延模式影响的变量。[结果/结论]根据其影响变量,对突发事件网络谣言的治理提出针对性对策建议,为更好处置突发事件提供一定的帮助。

[Purpose/significance] Investigating the causes,types and mechanisms of the emergency network rumors spreading thoroughly,and putting forward reasonable and available measurements are of great significance to prevent the spreading of rumors,show the facts to crowds,support the successful disposition of governments,and improve public satisfaction. [Method/process] Based on the degree of variation and the complexity when network emergency rumors are spread,the types of rumors can be grouped as replication,transition and compound. The three types are explored,and the models are developed for rumors spreading. The evolution of the models is identified,and the influential factors are selected. [Result/conclusion] Some measurements are proposed to manage the emergency network rumors spreading according to the influential factors,which provide some advice for better deal with the emergencies.