侵犯体育明星姓名权的“误认”要件研究——从乔丹姓名权案说起

On “Misunderstanding” of Infringing the Right of the Sports Stars' Names——Based on the case of Infringing Jordan's Name

历经多年、多次审判的乔丹案凸显了体育明星姓名权保护的困境,其症结在于唯一对应标准难以证成。判定某商业性使用构成姓名侵权,须以认定该使用构成公众"误认"为前提。"混淆可能性"是判定构成"误认"的主要考量因素;"利益平衡"的测试法是确定体育明星姓名权保护边界的重要工具。

Many years of trials of the Jordan case highlight the plight of protecting sports stars＇ names,and the crux is the only standard used to prove. Determining whether a commercial use constitutes a name infringement or not,the use must be identified as＂misunderstanding＂to be a prerequisite. ＂The possibility of confusion＂is the main consideration to determine ＂misunderstanding＂. And the＂balance of interest＂test method is the important tool to confirm the border of protecting the right of the sports stars＇ names.