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人们追求效用最大化的全新解读 被引量:1

A New Interpretation of People's Pursuit of Utility Maximization
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摘要 基于需要视角,动态的生命平衡系统决定了人们必然追求越来越多的效用,才能使得生命系统达到平衡,促进生命的发展,而人的生命机能又为人们追求越来越多的效用提供可能。这使得人们追求效用最大化:人们满足单一需要时,追求单一效用最大化;当人们面临多种需要选择时,追求需要满足总和最大化,前者服从于后者。 From the perspective of need, dynamic life balance system determines that people will pursue more and more utilities, so that the life system can achieve balance and promote the development of life. At the same time, the human life function provides the possibility for people to pursue more and more utility. This makes people pursue the maximization of utility. When people meet a single need, they pursue a single utility maximization. When people are faced with a variety of needs to choose, they seek to satisfy the summation maximization.
作者 张立建 ZHANG Lijian(School of Tourism of Management, South China Normal University, Guangzhou, Guangdong 510631, Chin)
出处 《广州大学学报(社会科学版)》 2018年第4期50-56,共7页 Journal of Guangzhou University:Social Science Edition
基金 广东省哲学社会科学"十三五"规划学科共建项目(GD17XZZ02)
关键词 需要 经济人 效用 需要偏好 产品偏好 needs economic man utility needs preference product preference
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