论新媒体传播与档案记忆的意义再生产

意义再生产作为档案记忆传承的核心，本质上以人为中心，集中体现为主客体关系范畴。新媒体传播从重构意义场域、强化意义源头、赋予意义再生产要素、改变意义再生产路径等四方面，演化为作用其中的一项重要社会机制。从意义取向出发，档案记忆再生产的新媒体传播方略包括：主体维度引导公众参与生产档案记忆；客体维度积累数字资源建构档案记忆；关系维度面向身份认同诠释档案记忆；中介维度融合媒介技术传播档案记忆。

Being the core of inheritance of archives memory, the significance reproduction of archives memory is essentially human-centered,which mainly reflects the subject-object relationship.New media com- munication has evolved into an important social mechanism in the reproduction process,such as reconstruc- tion the meaning field,strengthening the source of significance,endowing the reproduction factors,changing the reproduction path. Focusing on significance reproduction, we can implement new media communication strategy of archives memory from four dimensions,including attracting public participation,accumulating digi- tal resources,interpreting in the face of identity,integrating media technologies.