城市单车满意度及其影响因素对比研究——以北京市城六区为例

Comparison and Analysis of Influential Factors on the Degree of Satisfaction of City Bike: Based on the Research Involving Six Main Urban Districts in Beijing

在共享经济繁荣的背景下,共享单车作为共享经济的一种新形态,与政府之前提供的公共自行车形成了竞争。研究二者的用户满意度及影响因素,并进行对比分析,对协调政府与企业在提供单车租赁服务中的关系,健全公共自行车与共享单车服务体系,方便居民的出行与生活具有重大意义。对北京市城市单车的满意度及影响因素进行了调查,运用T检验将城市公共自行车和共享单车满意度及影响因素进行了对比,并运用因子分析等方法对城市单车满意度及其影响因素进行分析,最终构建出影响城市单车满意度的有序Logistic模型,从政府责任、调度管理、企业运营和政企合作四方面对城市单车的发展提出了政策建议。

The concept of sharing economy developed and spread fast. As one of the representatives,sharing bike competed with the public bike provided by the government. It is important and helpful to research and do the comparison analysis on the degree of satisfaction and the influencing factors of both kinds of bikes. This paper investigated the degree of satisfaction of city bike in main districts in Beijing and the related influential factors,using T-test to do the comparison between public bikes and sharing bikes,using factor analysis to group the influencing factors and finally forming the ordered logistic model. and we provide suggestions for development of city bikes.