广州产业升级视角下美容化妆品类高职专业核心技能调查

Investigation on the Core Skills of Beauty and Cosmetics Specialty in the Perspective of Industrial Upgrading in Guangzhou

本文通过对广州市五大区域的16家美容化妆品企业135名从业人员的调查发现：在广州产业升级转型大环境下,美容化妆品行业从业人员有明显意识到专业核心技能的不足及因此造成的职业晋升发展障碍,本调查通过因子分析提炼出从业人员认为必须掌握的专业核心技能包括服务与销售能力、主动沟通能力、团队领导能力及实践学习能力四大专业核心技能,同时,本调查对美容化妆品行业从业人员的年龄、性别、学历、从事岗位、所在区域等因素在四大专业核心技能认可程度上的差异表现进行了统计分析,并提出了高职院校为地区产业升级服务而创办和建设美容化妆品类专业的应对之道。

Through the survey of 135 employees in 16 beauty and cosmetics enterprises in five regions of Guangzhou, we found that： In the environment of industrial upgrading and transformation in Guangzhou, The employees in the beauty and cosmetic industry have a clear awareness of the lack of professional core skills and the obstacles to career promotion and development. This study extracted the professional core skills that practitioners believe must be mastered through factor analysis, including four core skills, namely,service and sales ability, initiative communication ability, team leadership and practical learning abili-ty. Meanwhile,The survey conducted a statistical analysis of the differences between the four major core skills accreditation of the cosmetic and cosmetic industry employees in terms of age, gender, educational background, job position and location. It also puts forward the way for higher vocational colleges to estab-lish and build beauty and cosmetics specialty for the service of regional industrial upgrading.