海洋文化产业与旅游产业融合探析

The Integration of Marine Cultural Industry and Tourism

文章分析海洋文化产业与旅游产业的融合过程,主要包括融合动因、融合产业、融合障碍和融合对策。以舟山市为例,对海洋文化产业与旅游产业融合的意义、适宜度和障碍进行问卷调查,结果表明:受众认为海洋文化产业与旅游产业融合的意义主要是带动海洋经济增长、增加就业机会和促进沿海地区发展;海洋农业文化业、海洋公共文艺业、海洋商业演艺业和海洋传媒业与旅游产业的融合适宜度较高;市场是产业融合的主要障碍,保护和发展的矛盾也是重要障碍。基于调查和研究结论,提出促进海洋文化产业与旅游产业融合的建议,即发展海洋文化旅游产业链、政府和市场联动以及加强海洋生态文明建设。

This paper analyzed the process of integration of the marine cultural industry and the tourism industry,including the integration of motivation,integration of industry,integration barriers and integration strategies.Taking Zhoushan as an example,aquestionnaire survey was conducted on the significance,suitability and obstacles of the integration of the marine culture industry and the tourism industry.The results showed that the audience believed that the integration of the marine culture industry and the tourism industry was mainly driven by the growth of the marine economy and the increase of employment opportunities.Promoting the development of coastal areas,the integration of marine fisheries culture industry,marine public art industry,marine commercial performing arts industry and ocean media industry and tourism industry,were highly suitable.The market was the main obstacle to industrial integration,and the contradiction between protection and development was also an important obstacle.Based on the investigation and research conclusions,suggestions were proposed to promote the integration of the marine cultural industry and the tourism industry,that is,to develop the marine cultural tourism industry chain,the linkage between the government and the market,and to strengthen the construction of marine ecological civilization.