运用新媒体加强企业思想政治工作的实践与思考

Using New Media to Strengthen the Ideological and Political Work of Party Construction in Enterprises and Reflections

随着无线互联网技术的突飞猛进,以微博、微信为代表的新媒体成为人们获取信息资讯的主要渠道。本文以中国石化销售有限公司党委建立的"中国石化朝阳e站"微信公众平台为例,阐述了该公司平台建立的背景意义,对公司加强思想政治工作的具体实践进行了分析总结,提出了进一步的思考。

With the rapid development of wireless Internet technology, new media represented by Weibo and WeChat have become the main channels for people to obtain information. The paper takes the ＂China Petrochemical Chaoyang e-Station＂ WeChat public platform established by the Party Committee of Sinopec Sales Company, Ltd. as an example to illustrate the contextual significance of the platform＇s establishment. The paper also analyzes and summarizes the Company＇s practices on strengthening Party building, as well as puts forward some further reflections for reference.