浅析企业市场营销现状及改进路径

A Tentative Study on the Current Condition of Marketing and the Ways to Improve it

营销是市场环境下企业生存发展的重要手段,随着社会的不断发展和全球化经济的形成,市场营销也随之发生了巨大变化。不同的企业采取不同的营销策略,或成功,或失败,关键在于能否根据环境和市场的变化做出正确的决策,从而使企业在长期的竞争中立于不败之地。

Marketing is an important means of survival and development of enterprises under the market environment. With the formation of the global economy and development of society, marketing has changed dramatically. Different enterprises adopt different marketing strategies either successfully or in failure. The key lies in whether we can make the right decision according to the change of environment and market; thus the enterprise could remain invincible in the long-term competition.