打造寒地黑土农产品包装品牌化设计的现状及对策

Research on Brand Design of Black Soil Agricultural Products Packaging in Cold Area

本文通过对寒地黑土农产品的自然生态以及产品的现有外观包装设计的了解,针对目前存在的问题提出了相应的解决方法。对农产品包装品牌化未来的发展提出了四点方向性的建议。同时,通过文字、图形及色彩等因素对农产品外观包装的影响进行了探究,分析相应的问题并提出改进方法,对寒地黑土农产品的未来发展充满希望。

Based on the understanding of the natural ecology and the existing packaging design of the black soil agriculture products in cold area,this paper puts forward the corresponding solutions to the existing problems. Four suggestions are raised on the future development of packaging branding of agricultural product. The influence of text,graphics and color on the appearance packaging of agricultural products was explored. The corresponding problems and improvement methods were analyzed,which is hopeful for the future development of black soil agricultural products in the cold area.