摘要
重庆名优旅游食品带动了城市区域旅游经济的快速发展。名优旅游食品包装设计是旅游食品业的重要内容,既要体现文化内涵、地域特色、民族特色,又要符合绿色生态设计的要求。食品包装设计需要注重纹样、色彩、精神、传承与借鉴以及细节,在考虑携带方便、经济适用、美观和谐、绿色环保的同时,还要注重重庆市名优旅游食品绿色包装民族化设计特点。
As a well known tourist city, Chongqing's famous tourist food is an important way to promote its urban regional tourism economy. The famous tourist food packaging design, therefore, should not only reflect certain cultural connotation and national characteristics, but also the green packaging design requirement. From the cultural connotation to the nationalized design performance, the packaging design of Chongqing famous tourism food makes full concern about pattern, color, spirit, inheritance and reference, the detail design, as well as parsing packaging with ecological design.
作者
张博
张宏伟
刘小燕
ZHANG Bo;ZHANG Hong Wei;LIU Xiao Yan(Chongqing Three Gorges University,Chongqing 404020, Chin)
出处
《重庆三峡学院学报》
2018年第3期31-36,共6页
Journal of Chongqing Three Gorges University
基金
重庆市教育委员会人文社会科学研究项目(15SKG155)
重庆三峡学院青年项目(16QN03)阶段性成果
关键词
旅游食品
包装设计
文化内涵
民族特色
tourist food
packaging design
cultural connotations
national characteristics