信息业务员工作方法及咨询市场营销策略探究

Exploration on information seller's working methods and the consulting marketing strategy

设置信息业务员岗位,在这个岗位上职员的工作与电话销售业务员的工作内容基本相似。所谓电话销售是以电话为主要沟通手段,通常以打电话进行主动销售的模式。信息业务员应具有良好的讲话技巧、清晰的表达能力和一定的产品知识储备,是完成产品的推介、客户需求咨询等主要营销过程的人员。有效增强咨询市场服务的总体质量、增强自身在行业内的竞争力与效益,应当提升自身的营销观念、优化各种营销方案。

The position of information sales is set, which is similar to the job of the telephone sellers. As the mainmeans of communication by telephone, telephone sales is usually the mode of selling action by telephone. However, theinformation sellers should not only have good communication skills, the ability of clear expression and much productknowledge but also complete the work of product promotion, customer demand consultation and other major marketingprocesses. To effectively enhance the overall quality of consulting market service and strengthen the competitivenessand efficiency in the consulting industry, the marketing concept should be improved and the various marketing programs should be optimized.