数字化艺术的传播形态及其风险规避

The Spread Form of Digital Art and Its risk Avoidance

数字化技术正深刻地影响着艺术的生产和消费方式,数字化艺术符号文本的生产和消费,是一个信息编码与解码的传播过程,也是一个风险建构的过程。从风险传播理论的视角,探讨了数字化艺术的传播形态,提出从坚守艺术的人文关怀、培育艺术家和消费者的数字媒介素养等方面规避风险的策略。

Digital technology is deeply affecting the way of production and consumption of art.The production and consumption of digital art symbol texts is a process of information encoding and decoding,and it is also a process of risk construction.This article intends to explore the spread of digital art from the perspective of risk communication theory,and puts forward a strategy of avoiding risks in terms of sticking to the humanistic concern of art,fostering the digital media literacy of artists and consumers.