广东省果蔬农药残留调查研究——关于消费者对果蔬农药残留的认知度与购买行为调查

Investigation on Pesticide Residues in Fruits and Vegetables in Guangdong Province——Investigation on Consumers' Awareness and Purchase Behavior of Pesticide Residues in Fruits and Vegetables

近年来,由于水果蔬菜农药残留造成的食品安全问题屡见不鲜。为了解消费者对果蔬农药残留的认知程度及购买行为,对广东省多个城市的消费者进行了问卷调查,共收回有效答卷298份。通过对298份问卷进行研究发现:消费者对农药残留的认知度相对不高、对果蔬农药残留的知识了解不多;大部分消费者都不知道如何判断果蔬产品是否农残超标;信息传播途径不同对消费者形成果蔬安全认知上有差异;对于提高消费者对果蔬安全认知程度这一方面,信息质量起正向作用;信息传播者的特征对认知提高起重要作用。为引导消费者正确认识果蔬农药残留,建议政府应建立健全法律法规、提高居民食品安全意识、加强舆论监督、相关部门要加强监测、加大宣传的力度。

In recent years,food safety problems caused by pesticide residues in fruits and vegetables have become commonplace. In order to understand consumers＇ awareness of pesticide residues in fruits and vegetables and their purchasing behavior,a questionnaire survey was conducted among consumers in several cities in Guangdong Province,and a total of 298 valid responses were retrieved. Through the study of 298 questionnaires,it was found that consumers had relatively low awareness of pesticide residues and little knowledge of pesticide residues in fruits and vegetables; Most consumers does not know how to judge whether the fruit and vegetable products exceed the standard; Different information dissemination approaches had different perceptions on the safety of consumers and fruits; Information quality plays a positive role in raising consumer awareness of fruits and vegetables. The characteristics of information disseminators played an important role in improving cognition. In order to guide consumers to correctly understand the pesticide residues in fruits and vegetables,it was recommended that the government establish sound laws and regulations,raise awareness of residents＇ food safety,strengthen public opinion supervision,relevant departments should strengthen monitoring,and step up publicity efforts.