我国农村电商发展现状及对策研究

Current Situations and Countermeasures Research on the Development of E-commerce in Rural Areas of China

从我国农村电商村庄数量、农村网购规模、农村网民数量、道路交通状况等方面分析了我国农村电商发展现状以及存在的问题。研究发现,我国农村电子商务在物流、网络、交通、人才等方面问题依然严峻。因此,应当推进互联网建设、改善物流配套、加大金融支持、引进人才、加大宣传力度,推动农村电子商务加速发展。

The current situation and existing problems in the development of e-commerce in rural areas of China were analyzed from the village quantity with e-commerce in rural areas of China,rural online shopping scale,number of rural netizens,road＇s traffic conditions and other aspects. The research showed that there were still serious logistics,internet,traffic,talent and other problems of e-commerce in rural areas of China. Therefore,it was suggested to promote the construction of internet,improve the logistics supporting system,increase financial support,introduce talents and enhance the propaganda,so as to promote the accelerated development of rural e-commerce.