我国百强旅行社品牌宣传口号设计研究——基于网络知名度分析

A Study on the Design of China's Top 100 Travel Agency Brand Publicity Slogans——Based on network popularity analysis

本文是在回顾旅行社品牌研究的基础上,以2015年我国百强旅行社为主要研究对象,对旅行社品牌宣传口号的设计进行了研究。以网络知名度分析作为方法,本文将全国百强旅行社中具有高网络知名度的品牌宣传口号的句式特点、语言内容、语言风格等进行分析。最后提出旅行社在设计品牌宣传口号上要结合自身的品牌形象,设计易于记忆的、具有品牌管理作用的旅行社品牌宣传口号。

This article is based on a review of brand research of travel agencies, taking China＇s top 100 travel agencies as the main research object in 2015, and researching the design of travel agency brand publicity slogans. Taking the network popularity analysis as a method, this article analyzes the sentence structure characteristics, language content, and language style of the brand publicity slogans with high network popularity among the top 100 travel agencies in the country. Finally, it puts forward that the travel agency should combine its own brand image with the brand slogan, and design an easily memorable travel agency brand slogan with brand management.